SXiQ worked closely with Wesfarmers Industrial and Safety to implement a Digital Transformation program utilising the Microsoft Azure Cloud.

The SXiQ Cloud solution has greatly improved our digital customer experience,
reduced our costs & future proofed our business.”

Leveraging the power of Microsoft Azure to digitally transform their business.


Wesfarmers Industrial and Safety is a leading supplier of tools, safety gear, workwear and other industrial supplies to businesses of all sizes across Australia. As a full-service provider, Wesfarmers Industrial and Safety offers a wide range of product choices, supported by reliable advice and service, along with expert technical knowledge and solutions. Wesfarmers Industrial and Safety is part of the Wesfarmers group of companies.

Wesfarmers Industrial and Safety is witnessing the challenges in the marketplace with fast changing customer and business expectations as well as growing competition with digitized business offerings to the customers. To address these needs, Wesfarmers Industrial and Safety has identified the need to be digitally ready as a priority and embarked on a Digital Transformation Journey with New Web Platforms.


The Challenge

  • Challenges in the marketplace with fast changing customer and business expectations
  • Limited digital asset availability
  • Lack of personalised & flexible digital experience

Wesfarmers Industrial and Safety needed to serve customers of varied sizes across the B2B and B2C spaces by leveraging the digital platform and provide an engaging customer experience. The initiative was expected to help minimize the cost to serve as well as future proof the business strategy.
The program will help unlock potential synergies in the digital ecosystem, across Wesfarmers Industrial and Safety, as well as other group companies like Work Wear Group (WWG) and Coregas businesses.

The Solution

  • A consistent digital platform that attracts B2B & B2C customers & enables them to buy from the full product portfolio
  • Centralized digital asset management & compelling Product Content provided the capability to manage and govern digital assets centrally
  • The solution empowers business users to define & channelize customer usage patterns on the web platform & offers flexibility to accommodate business rules.

SXiQ worked closely with Wesfarmers Industrial and Safety to implement the Digital Transformation Program by deploying the New Web Platform that includes a mix of best of breed Microsoft Azure cloud based digital applications and existing systems along with a refreshed architecture to support the business capabilities.

The solution implemented by SXiQ is a combination of the following technology; Azure Platform a consumption-based model, Identity & Access Management Azure Role Based Access Control, Azure Multi-Factor Authentication securely identifies a user and grants access to a service, Network Private dedicated connectivity as well as Geo-redundant ExpressRoute connectivity to ensure data centre redundancy, Azure IaaS Cloud infrastructure to run workloads as they are migrated or transitioned across from on-premises, or newly provisioned, directly in the cloud. Azure Storage Public Cloud Storage service that provides object storage services that are accessible through common REST APIs or dedicated network connectivity, Azure Resource Manager to simplify the deployment approach to provisioning of one or more resource within Azure.

The Results

  • Speed to Operate – Agility: Reduce operational overhead and time to deploy applications
  • Lower Development and Operating Cost: Rapid ability to turn off the cost when services not needed
  • Flexibility and Capacity: Enables low risk innovation, stop or increase resources on demand

Through the adoption of Microsoft Azure cloud as the strategic hosting infrastructure for Wesfarmers Industrial and Safety future’s workloads, the organisation has managed to realise some key business benefits including;

Personalized / Flexible offerings to create, manage and deliver Digital experiences across the sites and provide personalized online experience focused on informing, educating and engaging experience that can drive sales.

Increased Sales through maximizing lead generation and sales conversion by providing personalized experience and buying triggers.

Lower Total Cost of Ownership through the development of a scalable platform that serves to unify all the disparate legacy systems, thus reducing total cost of ownership.
A solution that empowers the business users to define & channelize the customer usage patterns on the web platform and offers flexibility to accommodate business rules.


Download Wesfarmers Industrial & Safety Use Case­ here

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